Measuring Success

Brand KPIS

GIS is a data-driven agency, and we measure every
aspect of affiliate marketing. The most common
metrics are listed below.

Cost Per Acquired Customer
Conversion Rate
Ration of Fill-Retail Sales Versus Discounted Sales
Email Capture
Customer LTV
Extended Brand Reach

Note: GIS clients receive a comprehensive KPI report each week

Affiliate Marketer KPIS

Affiliate marketers are data-driven and make brand decisions based on a handful of KPI’s. The better the metrics, the more likely a brand will be considered for a program.

AOV (Average Order Value)
EPC (Earnings Per Click)
Conversion Rate
Active Affiliate Marketers

Next Steps?

Let’s have a conversation about how GIS can help you grow your direct-to-consumer business using affiliate marketing.