AFFILIATE
MARKETING

What is Affiliate Marketing?

It is performance-based advertising, promotion and content distribution that leverages the consumer reach of traditional publishers like Golf Digest, bloggers, podcasters, numerous high-quality coupon sites, loyalty programs and social media influencers.

Performance in affiliate marketing is the creation of a consumer sale on the brand’s website driven by an affiliate.

Brands only pay based on trackable sales

Like all marketing endeavors, success in this field demands strategic planning, skillful execution, diligent measurement, and thorough follow-up.

Stats

Sources: Affilmate, Kinsta, Foresters

51% of affiliate marketers earned their commissions through coupons, cashback, loyalty programs, and vouchers in 2022.

According to one report, 40% of the affiliate marketer commission was generated through content and blogger sites in the US.

Social, influencer, and content creators captured 5% of affiliate channel.

Source: Forrester

#1 In New Customer Acquisition

Source: Forrester

Cost Centers

Technology Platform
License

A one-time fee that covers the technical integration and software license to use the technology platform. Total cost varies by platform chosen.

Affiliate
Commission

Commission paid out to the affiliate that drove a sale. Typical commissions range from 5-10% with some brand leaders much lower.

Technology Platform Transaction Fee

A small fee that goes to the platform for each transaction an affiliate generates. This fee makes up one part of the total cost of acquisition for each sale.

Note: Total cost is generally less expensive than traditional paid advertising or marketing on a cost- per-acquisition basis.

Next Steps?

Let’s have a conversation about how GIS can help you grow your direct-to-consumer business using affiliate marketing.

AFFILIATEMARKETING